Terms of Use

Agreement to Terms

By accessing or using any part of the Services, you represent that you have read, understood, and agree to be bound by these Terms and our Privacy Policy and Disclaimer, all of which are incorporated by reference. If you do not agree to all of these Terms, you may not use the Services.

Where the app presents these Terms during sign-up, you accept them by checking the box confirming that you have read and agree to these Terms of Use, our Privacy Policy, and our Disclaimer, each of which is incorporated by reference. We keep a record of the date, time, and account associated with your acceptance.

If we materially change these Terms, we will notify you in the app or by text and, where required, ask you to accept the updated Terms again; where re-acceptance is not required, continued use of the Services after notice constitutes acceptance. The version of these Terms in effect at your most recent acceptance governs your use from that date forward.

Eligibility

You must meet all of the following requirements to use Big Mike:

• You must be 21 years of age or older (or the minimum legal gambling age in your jurisdiction, whichever is higher).
• You must reside in a jurisdiction where sports betting analysis services are legal.
• You must have the legal capacity to enter into a binding contract.
• You must not be prohibited from receiving our Services under applicable law.

By registering, you represent and warrant that you meet these eligibility requirements. We reserve the right to terminate accounts of users who misrepresent their eligibility.

The Services

Big Mike provides AI-assisted sports betting analysis, expected value (EV) picks, injury alerts, line movement notifications, and related content delivered via iMessage and SMS. The Big Mike iOS app mirrors and extends that service: it includes odds boards comparing sportsbook prices with per-book handoff links, Big Mike's public picks record, a synced-bet ledger for sportsbook accounts you choose to link, a fantasy football analysis hub, in-app news and analysis articles, a home-screen widget, and account, squad, and subscription management.

Big Mike is an information and analysis service only. We do not operate as a sportsbook, accept wagers, or facilitate gambling transactions. All betting activity occurs on third-party platforms that Big Mike LLC does not own or operate. Some odds boards also display prediction-market prices (Kalshi and Polymarket) as reference probabilities; no trading happens in the Services, and tapping such a row hands you off to that venue's own app or website under that venue's terms.

Affiliate partnerships. Big Mike LLC has affiliate partnerships with some of the venues shown in the Services, including Kalshi and Polymarket. When you open an account through a Big Mike link or promo code, Big Mike LLC may receive a commission or other compensation from that venue, at no additional cost to you. These partnerships never determine the picks, analysis, or fair-value math we publish. Each venue sets its own offers, bonuses, promo codes, and terms, and Big Mike does not trade on any venue.

Linked accounts. If you link a sportsbook account, you authorize Big Mike to receive, through SharpSports (a read-only account-sync service), your bet history and account balances for that account on an ongoing basis until you unlink it. You represent that any account you link is your own. Sportsbook credentials are provided by you directly to SharpSports and never touch Big Mike's servers. If you link a fantasy league (Sleeper or ESPN), you authorize us to read league and roster data for that league; we never write anything back to fantasy platforms. Big Mike is not responsible for the acts, omissions, or availability of any sportsbook, fantasy platform, or account-sync provider.

Today's Picks Reddit app. Big Mike operates "Today's Picks" (u/todayspicks), an app on Reddit's developer platform. When a Reddit user requests a link under a pick post (for example, by commenting "link" or tagging the app), the app reads that post's public content — its title, body text, and any images — and replies with a link to an odds-comparison page on odds.bigmike.ai comparing live sportsbook odds for the bet described in the post. The app is informational only: it takes no wagers, holds no funds, and facilitates no gambling transactions; tapping a sportsbook on the page hands you off to that sportsbook's own app or website under that sportsbook's terms. The app's reading of a post is best-effort — always confirm the bet, line, and price at the sportsbook before placing anything — and the app may decline to reply, limit its replies, or be removed from a community at any time. Your use of Reddit, including any interaction with Today's Picks, is also governed by Reddit's own User Agreement and Privacy Policy. The eligibility requirements of these Terms, including the 21+ minimum age, apply to any use of the betslip pages.

We reserve the right to modify, suspend, or discontinue any aspect of the Services at any time without liability to you.

SMS & iMessage Consent

This consent is a condition of the service. Opting out of SMS/iMessage will suspend pick delivery. You may re-enable messaging at any time through the app. Your consent to receive messages is recorded at the time of account creation and stored securely.

Beyond STOP, the app gives you direct frequency controls: quiet hours (a nightly window during which Big Mike will not text you), per-category alert toggles and radar preferences, and a pause control. Daily message volume is also capped per member.

Picks, alerts, and other messages we send you, one-on-one or in a group chat, are Big Mike Content licensed for your personal use. Section 7 explains what you may share and what you may not sell, publish, or use commercially.

Subscriptions & Billing

Big Mike membership is an auto-renewing subscription purchased through Apple In-App Purchase, offered monthly and annually. Current prices and any introductory or promotional offers (such as discounted first-year annual pricing or win-back offers for returning members), squad discounts, and any boost add-ons are shown in the app at the time of purchase; the price on Apple's payment sheet is the price you pay. Parts of the Services may be available free of charge; the features included in free and paid tiers are described in the app and may change over time.

All billing is handled by Apple. You authorize Apple to charge your payment method on a recurring basis. You can manage or cancel your subscription at any time through your Apple ID account settings, and cancellation takes effect at the end of the current billing period. We do not issue refunds for partial subscription periods, except as required by applicable law or Apple's policies.

Prices may change with notice. We will notify you before any price changes affect your subscription.

Squad Program

The Squad program allows subscribers to invite others to join a shared group for discounted pricing. By participating in a squad:

• The Squad Lead is responsible for inviting members via the in-app invite link.
• Each squad member must independently agree to these Terms and consent to messaging.
• Where squad pricing offers are available for your plan, discounts apply automatically as verified members join. Squad size is limited to 5 members per squad.
• Fraudulent squad membership (e.g., fake accounts to reduce pricing) will result in immediate account termination and potential legal action.
• Squad leaderboards are live: squads run a monthly crew race ranking members by the record and net units of their settled synced bets for the calendar month. If you are in a squad and have linked a sportsbook account, your monthly record and net units (never your stake sizes) are visible to your squad members on the race standings. You can sit out of the race at any time with the in-app toggle without affecting your bet sharing settings.

Group chats and non-user participants. If you add Big Mike to any group chat — an existing thread or a new one, whether or not it is a squad crew chat — you are solely responsible for who is in that chat. By adding Big Mike to a group chat, you represent and warrant that every participant either (a) is an existing Big Mike user, or (b) has given you their express permission to be included in a chat in which Big Mike, an automated messaging service, will send messages. Where a participant is not an existing Big Mike user, it is your responsibility — not Big Mike LLC's — to obtain that permission before adding Big Mike to the chat. Running a paid group chat that Big Mike is in is prohibited commercial use; see Section 7.

You assume full responsibility for any third-party outcome that results from your adding Big Mike to a group chat that includes individuals who are not existing Big Mike users. This includes any complaint, dispute, claim, demand, regulatory action, or lawsuit brought against Big Mike LLC by or on behalf of such individuals — including, without limitation, claims under telephone-consumer-protection, privacy, or anti-spam laws — arising from messages sent in that chat. If any such legal action is taken against Big Mike LLC, you agree to bear the full financial responsibility for that action, including the costs of defense, reasonable attorneys' fees, settlements, judgments, damages, and any penalties or fines, as further described in the Indemnification section of these Terms.

Intellectual Property & Commercial Use

Except for the third-party material described below under "What we do not claim," the Services and Big Mike Content (defined below), including their features, branding, analysis methodology, and "Big Mike's Read" system, are owned by Big Mike LLC or its licensors and protected by copyright, trademark, and other intellectual property laws.

Third-party team names, logos, uniforms, and other marks that appear on the site remain the property of their respective leagues, teams, and institutions; see the Fan Content and Trademarks section of our Disclaimer for how that content is used.

Big Mike Content. In these Terms, "Big Mike Content" means everything we provide, through the Services or through any other channel or media we operate, in any form or version. It covers every channel we use, including the app, text messages and iMessage (one-on-one and in group chats), push notifications, bigmike.app and bigmike.ai and their subdomains (including go.bigmike.ai, odds.bigmike.ai, and bet.bigmike.ai links and pages), share cards, the Today's Picks Reddit app, and the shows, videos, audio, and other media we publish. It includes:

• picks, plays, and leans, whether delivered before or after their games;
• analysis, reads, explanations, articles, alerts, and other text;
• the outputs of Big Mike's models and methodology in any form or version, including projections, probabilities, fair lines, expected-value figures, edges, ratings, rankings, and fantasy projections, whether used as delivered or rounded, combined, or transformed;
• records, charts, boards, and the selection and arrangement of the information we present;
• images, cards, graphics, audio, and video; and
• the Big Mike name, the bear logo, and our other branding.

It also includes any copy, excerpt, summary, translation, reformatting, or derivative of any of the above. The models, data, software, and methods behind Big Mike Content are not licensed to you in any form.

What we do not claim. These Terms do not claim ownership of underlying facts, such as scores and schedules. They do not claim third-party material shown in the Services, such as sportsbook odds, prediction-market prices, league highlight clips, projections or rankings from outside sources, or picks and posts written by other people, such as a Reddit post the Today's Picks app reads. They do not claim player names and likenesses, or team and league names, logos, and other marks, including where they appear in our images, cards, and art. And they do not claim standard calculations you make yourself from public prices, such as removing the vig from a sportsbook's odds, even if your result matches a number we showed. Third-party material belongs to its owners and is subject to their terms. The restrictions in this Section still apply to how you use the Services to access it.

Your license. Subject to these Terms, and for paid features only while your membership is active, Big Mike LLC grants you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable license to use the Services and Big Mike Content for your own personal, non-commercial purposes. A membership is a license for the person who bought it and for any family members Apple's Family Sharing extends it to, each for their own personal use. Placing bets for your own account with your own money, and making your own fantasy decisions, based on Big Mike Content is personal use. All rights not expressly granted are reserved by Big Mike LLC.

Sharing that's allowed. You may share Big Mike Content for free with people you know personally, including through the sharing features built into the Services, such as:

• adding Big Mike to a group chat you are in (subject to the "Group chats and non-user participants" paragraph in Section 6);
• the "Send to the group chat" button;
• share cards; and
• the links we provide.

Links the Services create for sharing a pick, such as go.bigmike.ai card and slip links, are for this kind of sharing: send them to people you know, but do not post them where the public can see them before the game starts. You may also share graded results and Big Mike's public record, and quote from and link to anything else Big Mike LLC publishes free and publicly (for example, an article or the free top play on bigmike.app), including publicly. Posting your own bet is fine, as long as you do not present it as Big Mike's pick or post his card. Sharing is allowed only if all three of these are true:

• no one pays you or gives you anything of value for it;
• it does not promote a business; and
• it does not give the public, or any paid audience, access to picks for games that have not started, other than picks Big Mike LLC has already published publicly.

Commercial purpose. "Commercial purpose" means any use in exchange for money or anything else of value, or to gain a business or commercial advantage, for you or anyone else, directly or indirectly, whether or not anyone makes a profit. It includes subscription or access fees, tips, donations, advertising revenue, affiliate or referral commissions, sponsorships, and sales of any product or service. These are not commercial purposes: betting your own money for your own account; using Big Mike Content to set your own fantasy lineups, including in leagues or contests with entry fees or prizes; and taking a sportsbook's or partner's own offer for your own account, including one shown in the Services. Attaching Big Mike Content to a referral or affiliate link is a commercial purpose.

Prohibited commercial use and redistribution. Except for the sharing allowed above, and unless Big Mike LLC gives you prior written permission, you may not do any of the following, or help or allow anyone else to:

• Use Big Mike Content for any commercial purpose, or provide it to anyone else for their commercial use.
• Sell, resell, license, rent, or charge for access to Big Mike Content, including through paid Discord, Telegram, WhatsApp, Slack, Patreon, Substack, or similar groups, channels, chats, or memberships, or charge anyone to join a group chat that Big Mike is in.
• Offer Big Mike Content through a tout, handicapping, tip, or pick-selling service, or use it to run or supply a betting syndicate or any service that places bets for others for a fee or a share of winnings.
• Reproduce, publish, or redistribute Big Mike Content beyond the sharing allowed above, including in a newsletter, blog, podcast, video, livestream, website, app, bot, feed, or forum, or on any monetized social media account or channel.
• Post picks for games that have not started where the public can see them, such as on a public social media account, website, forum, or open channel, even for free, unless Big Mike LLC has already published that pick publicly.
• Use Big Mike Content to promote a sportsbook, prediction market, or other business, or to earn affiliate, referral, or sponsorship payments.
• Give anyone access to your account, your messages with Big Mike, or the Big Mike Content you receive so that they can use it for a commercial purpose.
• Scrape, crawl, or use bots or other automated means to access the Services or collect Big Mike Content, or reverse-engineer the Services or the models behind them.
• Use Big Mike Content to build, train, fine-tune, or improve any machine-learning or artificial-intelligence model, dataset, pick system, or other product or service that is offered to anyone else or used for a commercial purpose, or to copy or recreate any form or version of Big Mike's models or methodology. Asking a general-purpose AI assistant about a pick for your own use is not a violation.
• Create derivative products based on our analysis methodology or on Big Mike Content, including any pick, projection, rating, or odds service built from, or calibrated against, Big Mike's picks or model outputs.
• Rebrand Big Mike Content, publish or sell it as your own picks or analysis, or use the Big Mike name, logo, branding, or record for commercial purposes or in a way that suggests Big Mike LLC endorses or is affiliated with you.

To ask about using Big Mike Content commercially, email help@bigmike.ai.

Reviews and commentary. Nothing in these Terms limits your right to review, comment on, or criticize Big Mike or the Services, including by quoting a limited amount of Big Mike Content to do it, or any other use the law allows without our permission, such as fair use. This applies wherever you post, including on monetized accounts.

Enforcement. Using Big Mike Content in violation of this Section is a material breach of these Terms and may also infringe or misappropriate Big Mike LLC's rights. Unauthorized commercial use and redistribution can harm Big Mike LLC and its members in ways money alone may not fully repair. If we learn of a violation, we intend to enforce this Section. In addition to any other right or remedy under these Terms or the law, we may:

• Suspend or terminate, under Section 14, the accounts that took part in the activity, including other accounts we reasonably believe the same person uses for it, and revoke the license above. If we end a paid membership, we will tell you so you can cancel the subscription in your Apple ID settings and stop future renewals, and you can ask Apple for a refund under its policies. Otherwise, fees already paid are handled as described in Sections 5 and 14.
• Ask the platforms and services hosting the material to remove it, including by sending notices under the Digital Millennium Copyright Act where the material is protected by copyright.
• Bring a claim against you in the forum Sections 12 and 13 provide, and a legal action against any other person or business involved. Those claims may seek an injunction or other court order to stop the activity, damages, an accounting and disgorgement of the profits earned from it, and attorneys' fees and costs where a statute, such as the Copyright Act or the Lanham Act, allows them.

People who have not agreed to these Terms. These Terms are a contract with the people who use the Services. Anyone else who copies, sells, or commercially uses Big Mike Content without permission may still be liable under copyright, trademark, unfair competition, and other applicable laws, including anyone who pays or encourages a member to provide it. Big Mike LLC may pursue its rights against them.

After your membership ends. These restrictions continue to apply to Big Mike Content you received before your account ended or your membership lapsed.

If you see Big Mike Content being sold or used commercially, tell us at help@bigmike.ai.

Prohibited Conduct

You agree not to:

• Use the Services if you are under the minimum legal age or in a jurisdiction where such services are prohibited.
• Attempt to access the Services through unauthorized means, bots, or scripts.
• Share your account credentials or allow others to use your account.
• Use the Services for any unlawful purpose or in violation of any applicable law or regulation.
• Interfere with or disrupt the Services or servers/networks connected to the Services.
• Attempt to manipulate the squad pricing system through fraudulent memberships.
• Sell, resell, publish, or commercially use Big Mike picks, analysis, or other Big Mike Content, or post picks for games that have not started where the public can see them (unless Big Mike LLC has already published them publicly), without our prior written permission. Sharing allowed under Section 7, and reviews, commentary, and the other uses described in Section 7, are not affected.

Violation of these prohibitions may result in immediate suspension or termination of your account under Section 14. Misuse of Big Mike Content is also subject to the enforcement described in Section 7.

Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. BIG MIKE LLC DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY PICKS OR ANALYSIS WILL RESULT IN PROFIT.

Sports betting involves substantial risk of financial loss. Past performance of picks is not indicative of future results. Big Mike provides analysis and information only -- we are not responsible for any betting decisions you make or losses you incur.

Please review our full Disclaimer for important additional disclosures.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BIG MIKE LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICES.

In no event shall our total liability to you for all claims exceed the amount you paid to Big Mike LLC in the twelve (12) months preceding the claim.

Indemnification

You agree to indemnify, defend, and hold harmless Big Mike LLC and its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising from: (a) your use of the Services; (b) your violation of these Terms; (c) your violation of any applicable law; (d) any betting or financial decisions you make based on information from the Services; or (e) your adding Big Mike to any group chat that includes individuals who are not existing Big Mike users, including any claims brought by or on behalf of those individuals, or by any regulator, arising from messages sent in that chat.

Governing Law

These Terms are governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles. Subject to Section 13, any dispute arising under these Terms that is not resolved in arbitration or small claims court, including a dispute brought by or against anyone who opted out of arbitration, shall be resolved exclusively in the state or federal courts located in Orange County, California, except as provided in the next paragraph, and you consent to personal jurisdiction in those courts.

Notwithstanding the foregoing, a claim that Section 13 allows to proceed in court may be brought by you or Big Mike LLC in the state or federal courts located in Orange County, California, or in any other court of competent jurisdiction.

Dispute Resolution & Arbitration

Informal resolution first. Before filing any claim, you agree to contact us at help@bigmike.ai and give us 30 days to work with you toward an informal resolution. Most issues get fixed this way.

Binding arbitration. Any dispute, claim, or controversy arising out of or relating to these Terms or the Services that is not resolved informally shall be settled by binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, conducted in English on an individual basis. Judgment on the award may be entered in any court of competent jurisdiction. Either party may instead bring an individual claim in small claims court.

Court relief for intellectual property and content misuse. Either you or Big Mike LLC may bring an individual action in court, instead of arbitration, seeking a temporary restraining order, a preliminary or permanent injunction, or other equitable relief to stop or prevent actual or threatened (a) infringement, misappropriation, or other violation of a party's copyrights, trademarks, trade secrets, or other intellectual property rights, or (b) use of the Services or Big Mike Content in violation of Section 7 or the related prohibitions in Sections 6 and 8. Any claim for money related to that conduct, including damages, an accounting, or disgorgement of profits, will be resolved in arbitration or small claims court as described above (or, if you opted out of arbitration, in court under Section 12), unless you and Big Mike LLC agree otherwise in writing. A court, not an arbitrator, decides whether a request falls within this paragraph. The informal-resolution step does not delay a request for urgent relief under this paragraph, and seeking court relief under it does not waive either party's right to arbitrate any other claim. The class action waiver below applies to these actions.

Class action waiver. YOU AND BIG MIKE LLC EACH WAIVE THE RIGHT TO A TRIAL BY JURY AND TO PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR REPRESENTATIVE PROCEEDING. Claims may be brought only in an individual capacity.

Opt-out. You may opt out of this arbitration provision by emailing help@bigmike.ai with the subject line “Arbitration Opt-Out” within 30 days of first accepting these Terms. If we change this Section 13, you may also opt out of the changed provisions, by the same email, within 30 days after you accept the updated Terms or, where re-acceptance is not required, within 30 days after we notify you of the change.

Termination

You may stop using the Services and cancel your subscription at any time through the App Store (Account → Subscriptions) or by texting STOP to end messaging.

We may suspend or terminate your access to the Services at any time, with or without notice, if we reasonably believe you have violated these Terms (including through unauthorized commercial use or redistribution of Big Mike Content), misrepresented your eligibility, abused the Services, or where required by law. Upon termination, your right to use the Services ceases immediately; fees already paid are governed by Apple's refund policies. Termination does not cancel an App Store subscription; to stop renewal, cancel it in your Apple ID settings (Account → Subscriptions).

Sections that by their nature should survive termination survive, including Intellectual Property & Commercial Use (its restrictions and enforcement, but not the license it grants), Prohibited Conduct, Disclaimers, Limitation of Liability, Indemnification, Dispute Resolution, and Governing Law.

Severability; Entire Agreement; No Waiver

If any provision of these Terms is held invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the remaining provisions will remain in full force. These Terms, together with the Privacy Policy and Disclaimer, constitute the entire agreement between you and Big Mike LLC regarding the Services and supersede all prior agreements. The plain-English summary shown in the app ("The Short Version" and "The Fine Print") is for convenience only; if it ever differs from these Terms, these Terms control.

Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.

Changes to Terms

We reserve the right to modify these Terms at any time. We will provide notice of material changes by updating the "Last updated" date on this page and by notifying you in the app or by text message, and, where required, we will ask you to accept the updated Terms again, as described in Section 1. Where re-acceptance is not required, your continued use of the Services after notice and after the changes take effect constitutes your acceptance of the updated Terms. A change to Section 13 does not apply to a dispute that arose, or that either party gave notice of, before the change took effect.

Contact

Questions about these Terms? Reach us at:

• Email: help@bigmike.ai
• Company: Big Mike LLC
• Website: bigmike.app