The knicks finally got their championship rings on Tuesday. Not everyone in the building did.

According to the reporting out of New York, the team's assistant coaches did not receive their rings during the ceremony. Separately, and this is the part that's going to follow this franchise around for a while, a number of Knicks employees were targeted by what's being described as a phishing scam tied to the ring rollout, and those staffers will not be getting rings at all.

Let that sit for a second. You win it all. You throw a ceremony to hand out the single physical object that marks it. And somewhere in that process, the people who answer phones, book travel, run the equipment room, the staff that makes the operation function, got caught up in a scheme that cost them the one thing everybody in the building was supposed to walk away with.

What happened with the Knicks ring ceremony

The facts as reported are specific but incomplete. Assistant coaches didn't get rings Tuesday, full stop, no explanation offered for why their piece of the ceremony got held up. The staffer situation is murkier and uglier: a phishing scam, tied somehow to the ring distribution process, left a group of employees without rings entirely.

The reaction from around the league's media wing was immediate and unflattering toward ownership. One national host put it bluntly, aiming the question squarely at Knicks owner James Dolan: can you be any worse. A studio panel elsewhere called the whole situation disrespectful, unsportsmanlike, words you don't usually hear attached to a championship celebration.

I'll say what I think plainly. However this actually unfolded, mechanically, a ring ceremony is supposed to be the easiest win in sports. You already did the hard part. You won the thing. The only job left is to hand people the proof. When that part goes sideways, for coaches, for the staff, the organization owns it regardless of what breaks down in the middle.

checked the almanac on this one, and it only raises the stakes. The Knicks' last championship came in 1973, with a title before that in 1970. More than five decades between banners is the kind of drought that makes a parade and a ring ceremony mean something beyond the hardware. That's exactly why a story like this cuts deeper here than it would somewhere that hands out rings every few springs.

What comes next for the Knicks

Nothing in the reporting says whether the coaches will eventually get their rings or whether the phished staffers have any path to being made whole. That's the open question, and it's the one that actually matters once the ceremony photos stop circulating.

On the court, life keeps moving. New York added Dalton Knecht on a two-way deal this week, another body for a rotation trying to defend what it just won, and the Knicks are back in action against Boston on Friday night. The ring story doesn't touch the roster. It touches the people who make the roster's season possible, and that's worth remembering long after this week's headlines fade.

I don't have the full internal account of how the phishing scheme actually worked or who green-lit the process that let it happen. When that comes out, I'll write it straight, wins and embarrassments both.